In AdBeacon, users are able to create and integrate audiences directly into META, Google and TikTok. Advertising platforms lack data points to validate targeted customers, by directly connecting AdBeacon audiences, this enrichment of data will aid in targeting efforts.
There are two components of the AdBeacon Audience Builder
Users can create their own custom audiences based on the criteria provided
Users can utilize the preset RFM templates
See below for a more detailed breakdown of the two components