Welcome to the AdBeacon main dashboard, aka your command center! Here, you'll find a comprehensive overview of all your media spending and channels, allowing you to assess profitability and channel impact. You can analyze key metrics such as overall MER, AOV, revenue, channel attribution, attribution by new vs. returning customers, customer journeys and touch points, and even a complete P&L.
Below is a breakdown of every tab presented in the AdBeacon main dashboard and how to best utilize each report!