By implementing the AdBeacon UTM codes, AdBeacon is able to track separately from the ad platforms to ensure the click journey is revealed. This is just one part to how we’re able to prove each and every purchase. Without UTM codes in place, tracking will not be accurate - so make sure they’re implemented!
Placing UTM parameters at the ad level should not kick your ads back into the learning phase. As an extra step of precaution, input the utm and publish during low traffic times. For post ID, please read the below on best practices.